Marketing Communication Manager

A Marketing Communication Manager supervises and directs the marketing, advertising or public relations specialists by assigning job tasks, facilitating interdepartmental communications and managing external communication. When a big hotel is taken into consideration with its a number of rooms, restaurants, spa, health club, meeting halls and the events to be organized at the hotel, the marketing communication manager’s task scope is large.

 

  • He is responsible for all the stages of e-sale and preparing reports,
  • Prepares pop ups and banners for websites with the purpose of sale and marketing,
  • Directs all the communication with the Media, advertisement operations in printed media, produces press releases,
  • Prepares posters, brochures, roll-ups and billboards in exhibitions; coordinates participation in shows, conferences, seminars and association events,
  • Prepares videos, videoclips, CDs, catalouges and sales kits,
  • Generates new ideas in order to increase sales and presents them on the website of the hotel,
  • Organizes advertising campaigns, for the guests who have the membership card of the hotel to increase sales,
  • Prepares news, photos and videos for social media,
  • Prepares statistical data, giving information about the sales strategy of the hotel, advertisements and promotions and public relations,
  • Tries to reinforce the image of the hotel by the help of a website, presentations, fairs and panel.
  • Carries out prudential work on Internet and sales marketing strategies; benefits from Google advertisement campaigns and analyses to do that,
  • Controls and co-ordinates campaigns and communications; including reporting, analyzing and optimization.

 

Technical Skills

A Marketing Communication Manager should be a competent user of the following programs;

. Photoshop

. Image Ready

. Cold Fusion

. Flash

. Dream weaver

. Fireworks

. Quark X Press

. Ms Project

. Crystal Reports

. Ms Office (Word, Access, Excel, Powerpoint)